Privacy Policy

Last Updated: August 14, 2026

At Pretty and Pure, your privacy matters to us. This Privacy Policy explains what information we may collect when you visit our website, place an order, or contact us, and how we use and protect that information.

1. Information We Collect

When you shop with Pretty and Pure, we may collect information such as:

• Your name
• Email address
• Phone number
• Billing and delivery address
• Order and purchase details
• Payment and transaction information
• Information you provide when contacting customer support

We may also collect certain technical information when you use our website, such as your device type, browser, IP address, and information about how you interact with our website.

2. How We Use Your Information

We may use your information to:

• Process and fulfill your orders
• Arrange delivery of your purchases
• Send order confirmations and updates
• Process payments, returns, exchanges, and refunds
• Respond to customer questions and requests
• Improve our products, website, and shopping experience
• Detect and prevent fraud or unauthorized activity
• Send promotional communications when you have agreed to receive them

3. Payment Information

Payments may be processed through secure third-party payment providers.

Pretty and Pure does not intentionally store complete payment card details on our own systems. Payment information may be handled by the payment provider according to its own privacy and security policies.

4. Sharing Your Information

We do not sell or rent your personal information.

We may share necessary information with trusted service providers that help us operate our business, including:

• Payment processors
• Delivery and shipping providers
• Website and technology providers
• Customer service providers
• Professional advisers where necessary

We only share information that is reasonably necessary for these services.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to remember your preferences, improve website functionality, understand website traffic, and provide a better shopping experience.

You may be able to manage or disable cookies through your browser settings. However, disabling certain cookies may affect how some parts of our website work.

6. Marketing Communications

If you choose to receive marketing communications from Pretty and Pure, we may send you information about new products, special offers, promotions, and other store updates.

You can unsubscribe at any time by following the unsubscribe instructions included in our marketing messages or by contacting us.

7. Data Security

We take reasonable measures to protect your personal information from unauthorized access, loss, misuse, or disclosure.

However, no website, online service, or electronic transmission can be guaranteed to be completely secure.

8. Third-Party Websites

Our website may contain links to third-party websites or services.

Pretty and Pure is not responsible for the privacy practices, security, or content of third-party websites. We recommend reviewing their privacy policies before providing personal information.

9. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information, including the right to request access, correction, or deletion of your information.

If you would like to make a privacy-related request, please contact Pretty and Pure through our customer support channel.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, or applicable requirements.

Any updates will be posted on this page with a revised Last Updated date.

11. Contact Us

If you have questions about this Privacy Policy or how Pretty and Pure handles your information, please contact us through our customer support channel.

Pretty and Pure ✨

Beauty, care, and confidence — made simple.